5 tips for increasing restaurant sales

Small hacks - big impact: what you can actively do to increase sales? Find out more!

Many restaurant operators are considering how they can increase their turnover in the current economic situation. There are basically only three ways to bring more money into the coffers:

• You increase the number of guests.
• You increase prices.
• You generate more per capita turnover.

In this blog post, we'll focus on the third point in the list - and give you our top 5 tips on how you and your team can increase sales in your workplace.

"Would you like a little dessert to round things off?" Studies have shown that a third of guests order a dessert when they are actively asked for one. An encouraging figure - don't you think?

So here's our tip: know your menu and actively offer suitable dishes or drinks from it! Whether it's an aperitif before the meal, a coffee or digestif afterwards: strive to spoil your guest with all the goodies - without being intrusive, of course.

Thinking about training as a sommelier? Good idea! As a wine connoisseur, you can make recommendations as to which wine would go perfectly with the dish ordered. Competent advice will help visitors to order more and will also earn you a nice tip .

Investing in digital guest, reservation and payment systems can also increase sales. Why? Modern consumers love it when things are as simple as possible. We don't mean that your business should buy a serving robot 😉

A clearly visible reservation button and simple, practical user guidance on the restaurant website can make a big difference and send a clear message: We make our guests' stay with us as uncomplicated and pleasant as possible!

People love entertainment. And: as the atmosphere at events increases, so does the willingness to spend money. Whether it's a live band evening, Oktoberfest or Greek weeks - think about which events would suit your business! With these events, you are also investing in customer loyalty - after all, your business presents itself as busy and creative, and your guests will notice: You are making an effort here to create new and attractive offers.

Have you already implemented all of the above tips? Wonderful! Then you can now move on to turning your guests into regulars. How can you convince your guests that your establishment should be their favorite? Customer loyalty is the magic word. In addition to excellent, approachable and friendly service, discount campaigns, stamp cards and loyalty programs can also help to win over new regular customers. And last but not least, you should create a good, cozy atmosphere that makes your guests feel at home.

Professional, friendly and authentic guest communication is essential in this context. What should you bear in mind? In our blog, we have put together five tips that you should keep in mind when looking after your visitors.

Brand new: A study by the audio communications company Kirmes and the International School of Management in Cologne has now confirmed it: The ear eats too. Sales increased by a whopping 21 percent when visitors to the restaurant were treated to a specially compiled playlist.

That shows: It's not just the décor or the lighting and color concept that make guests stay longer and therefore consume more - background music also has a significant influence on the consumption behavior of guests. It is essential that ambience and sound are coordinated. Classical music, for example, makes guests reach for more expensive wines - important information for sommeliers in particular.

Do you want to apply the above tips in a new job right away? Then find your next top employer and browse through the current vacancies - on Hogastjob!

With all measures to increase sales, it is still important to remember: A well-coordinated team is half the battle. Because not only does the day-to-day business run like clockwork - the guest also notices that professionals are at work here.

Curious about what makes a good team? Then take a look at our blog! There we have summarized the five characteristics of every dream team! Get inspired - in the Hogastjob blog!